Neiman Marcus Selects Business Objects for a Strategic
Business Intelligence CRM Application
San Jose, Calif. - April 23, 2002 - Business Objects (NASDAQ: BOBJ), the world's leading provider of business intelligence (BI) solutions, today announced that it has been selected by Neiman Marcus (NYSE: NMG.A) as its choice for a strategic customer marketing application. Neiman Marcus will leverage the flexibility within Business Objects solutions to build an application that will provide real time analytical reporting for its customer relationship management (CRM) division.
Business Objects solutions will first be deployed in the sales and marketing divisions where users will access, analyze, and share information on shopping patterns of customers. This will help Neiman Marcus better understand its loyal clientele.
"Neiman Marcus has made a smart investment in Business Objects as its CRM strategy," said Bernard Liautaud, chief executive officer of Business Objects. "Business Objects will help Neiman Marcus continue its understanding of customer behavior. This will allow Neiman Marcus to perform targeted and accurate marketing to its loyal customers, which will give Neiman Marcus the competitive advantage."
About Neiman Marcus
Dallas-based Neiman Marcus Stores, one of the world's best-known specialty retailers, operates 33 stores in the U.S. Neiman Marcus Stores is part of The Neiman Marcus Group (NYSE:NMG), which is headquartered in Dallas Texas.
The Neiman Marcus Group achieved a record $3 billion in revenues in Fiscal 2001. The Company operates 33 Neiman Marcus Stores across the United States and two Bergdorf Goodman stores in Manhattan. Two smaller-store formats, the Galleries of Neiman Marcus, focus on precious and fine jewelry, gifts and home furnishings. The Company also operates ten clearance centers. These store operations total more than 5 million gross square feet.
Neiman Marcus Direct, the direct marketing and fulfillment business, markets the Neiman Marcus, Horchow and Chef's Catalog brands. The NeimanMarcus.com Web site offers visitors a personalized shopping service, 3-dimensional features and 5,000 upscale product depictions in assortments for Her, Him, Beauty, Jewelry, Home and Gifts. Neiman Marcus can be reached at www.neimanmarcus.com.
About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects™ XI, offers the BI industry's most complete and trusted platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
